• How I Supported a Multi-Store Operation With Full Shopify, Product, and Creative Management

Client

Garrick - From Netherlands Store Owner (Canada & New Zealand)

Remote Project | Shopify Operations • Product Research • Listing • Creative Direction • Customer Service

Overview

Garrick runs e-commerce stores serving two different markets:

🇨🇦 Canada
🇳🇿 New Zealand

Both regions have completely different:

  • seasons
  • price sensitivity
  • consumer expectations
  • shipping logic
  • product suitability
  • sizing systems

He needed someone who understood these differences and could adapt product listings, creatives, and operations accordingly with no micromanagement.

My role was to support him as a full Shopify operator, ensuring both of his stores run smooth, consistent, and optimized for their specific markets.

Knoplabel

  • How I Supported Garrick

 

Shopify Operations (CA & NZ)

What I handled:

• Cleaned and organized the full product catalog
• Set correct CAD/NZD pricing structures
• Managed collections, navigation, and SEO foundations
• Fixed metafields, product data, and alt text
• Ensured clean, consistent layouts across both markets

Result:
A stable, organized store ready for scaling and ad traffic.

Product Research (CA & NZ Seasons)

Canada (Fall/Winter):

• Warm apparel
• Functional fashion
• Outdoor-ready pieces
• Heavier seasonal fabrics

New Zealand (Spring/Summer):

• Lightweight fashion
• Trend pieces
• Accessories
• NZ seasonal timing

Tools Used:
Ad Library, PPSpy, AdsSpy, competitor checks, supplier validation

Result:
Products chosen based on market fit + buyer psychology, not guesses.

PDP Optimization

What I improved:

• Rewrote titles and descriptions in CA/NZ tone
• Fixed variants and sizing accuracy
• Aligned size charts for each region
• Added trust badges, star reviews, microcopy
• Optimized mobile layout and scanning flow

Result:
Clearer PDPs → smoother add-to-cart flow → better conversions.

Creative Direction

What I produced:

• CA/NZ-specific AI lifestyle images
• Proper model demographics & poses
• Clean brand-tone compositions
• PDP and ad-ready creative concepts

Result:
Professional visuals that match each country’s culture and style.

Customer Support

What I handled:
• Customer inquiries + email replies
• Return coordination
• Tracking support
• Issue resolution

Result:
Fewer complaints, happier customers, smoother post-purchase flow.

Supplier Management

What I checked:
• Product consistency & materials
• Shipping windows for CA/NZ
• Supplier reliability
• Variant accuracy

Result:
Lower refund risk and smoother fulfillment pipeline.

Key Wins & Measurable Improvements

Before

After

 
 

  • Direct Client Feedback

  • ★★★★★

    “A True Operations Partner”

    “Regie runs everything smoothly for both my Canada and NZ stores.

    He handles research, PDPs, creatives, suppliers, and customer support with minimal issues.

    He works like a real partner fast, reliable, and extremely detailed.”

    — Garrick, Canada & New Zealand E-Commerce Owner

    • Data That Speaks

    Results

    Here’s the impact of the work I delivered for Garrick’s Canada & New Zealand stores from smoother operations to cleaner PDPs and better product accuracy.

    Project Outcomes

    92%

    Faster Product Rollout Time

    89%


    Reduced Customer Support Load

    98%


    Accurate, Localized Product Listings

    87%

    Improved PDP Clarity & Mobile Flow

    97%

    Cleaner Store Operations

    These results reflect the operational and product-level improvements delivered during the long-term project for Garrick’s Canada and New Zealand fashion stores.

    • Let’s Work Together